• C$520

• 57 designs

• 7 designers

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Web Design Brief

We would like a complete website change.

Background

Aspire Care clinic has recently purchased a 7000 square foot space, as well as a new domain name (aspirecare.ca). Originally, our company has 2 main branches: specialist skin medicine (skin cancers, difficult skin conditions), and cosmetics (botox, fillers, lasers). In the new space, skin medicine and cosmetics will still be the primary focus of our business, but we hope to slowly expand into other fields: generalist physicians (family doctors), foot care and other specialist practices, massage, and chiropractors, permanent make up, and more esthetics treatments.

Our old website: https://aspireskincare.ca/

Our plan is to build the new website, incorporate the website material in the new website.

Key specifications
• Themes: Overall, our clinic blends the high standards of a dedicated doctor with the sense of accessibility of a trendy cosmetic business. Therefore, we want something that makes us look scientifically sophisticated and skilled for, but also trustworthy, warm, and modern/stylish
• Colours: can be completely changed along with the logo: warm and inviting, but also sophisticated and meticulous.
• Structure: We want the new website is organised for easy browsing of the different areas of our clinic (skin medicine and cosmetics), and with room to easily add on other areas of the clinic as they develop and acquire (family doctors, foot care, massage, etc.). Easy to maintain, update and expand the new contents/sections.
• Key message: Online marketing is the key component for our cosmetic business to survive. Aspire’s major competitive advantage is its highly skilled in the medical side of skincare, thanks to Dr. Wang’s skills and reputation. On our other website, we have included significant medical skincare information. This is mostly to differentiate the higher skill and quality our cosmetic services, which are supported and led by our medical doctor. Now, we still want to keep the focus on the cosmetics, but make it clear to our patients that serving patients medically is also important to us.
• Website should be compatible with WordPress, so we can edit it in the future.

Contents:
• The ability to dynamically push out /broadcast new ads and video content is important, but not to overwhelm the balance between medical and cosmetic departments.
• We want to have a section for our incoming family doctors, to welcome their new patients, with sections for their picture and a bio. –this page will need to be currently hidden
• Online booking is for our COSMETICS patients only. It is ESSENTIAL for our cosmetic business, so online booking information/entrance point should be on EVERY COSMETICS page. Our medical service should only be booked by phone call.
• Location information and contact should be easily seen, and almost on every page.
• If accessed by phone, clicking on phone numbers within the website should allow clients to directly phone the clinic.
• The Medical skincare section, please have Dr. Wang’s picture and bio on the first page.
• For the Cosmetics section, Dr. Wang’s picture should be on the first page, with ability to add pictures and bios of other cosmetics staff.

Audience:
Our business has several different customers:
• Cosmetics: 20-75 year old women who want to look younger, at a place they feel comfortable and trustworthy
• Medical care: Adult, seniors and new families seeking doctors and other medical professionals
• Doctors or other medicals professionals looking for a high quality clinic to set up in, that would enhance and lend credibility to their services.

What we like about our current website/logo:
• The information is good
• Online booking is essential
• Not too busy, simple

What we don’t like about our current website:

• We want to have dynamic/ scrolling picture/video capacity in our website
• Be more elegant and cohesive

Examples:
https://preventous.com/
https://www.fridabeautybar.com/
https://raoderm.com/

We like the top row of the Mayoclinic website (the section about COVID-19 and other critical pieces of news, as well as having a small menu to navigate from), we also like the 'why choose us' section. https://www.mayoclinic.org/
They both have some main info on the top, then the menu.

The Website will need at least 5 pages:
-Main page
-Cosmetics page
-Medical Skin care page
-Family Doctors
-Featured treatments
-Sales/specials
-Book us online (for cosmetic patients only).

Coding

Coded - Design and coding required

Number of Pages Required

5+ page

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We just purchased our logo, please design our web site with this one and use the color scheme. see the logo file attached.

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Files