• US$400

• 92 designs

• 36 designers

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Advertisement Design Brief

We need a full-page magazine ad for a line of durable and high-tech cooling components. These products serve the heavy-duty battery electric and fuel cell vehicle market (examples: semi-trailer trucks, delivery vehicles, construction, etc.).
We want to convey that these components work well when integrated into vehicle propulsion systems. See the content items below, but feel free to add any stock images/icons that will get the message across. The order/layout will also be up to you. Do NOT use EV cars or smaller automotive.
You may learn more about our products on our website, however our branding style will soon be updated on a new site, so please refer to the provided screenshots. The style should be clean, yet masculine and impactful.

Our office is closed for the Christmas and New Year holidays, so we will return design ratings and feedback after January 1st.

Target Market(s)

Heavy duty electric vehicle market, heavy duty electric applications, battery electric vehicle, fuel cell

Industry/Entity Type

Automotive

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors:
  Blue (RBG 23, 75, 159), Gray (RGB 128, 130, 133), black, white
  
  Logos (attached):
  • SmartFlow logo (Our branded product line. Two versions included, use what works best)
  • EMP logo (company logo)
  
  Images (attached):
  • OP80
  • WP120
  • FiL 11
  
  Text
  [Main Headline:] Strength and Intelligence
  [Sub line:] For Next Generation Applications
  [Additional line of text] Integrations: motors, inverters, batteries, e-axel, fuel cell
  
  [Paragraph:]
  EMP’s SmartFlow™ product line has custom engineered controller technology, making these components the perfect integrated solution for your cooling system. Whether it is oil pumps, water pumps, or fans, each component is fully controllable by CAN, PWM, or simple on/off capabilities. SmartFlow™’s high performance brushless, DC motors are designed to last far beyond their brushed counterparts. No matter which lubrication or cooling application you are running, there is a SmartFlow™ component to optimize it.
  
  [Footer Content]
  EMP logo www.emp-corp.com productinfo@emp-corp.com

Should not have

• no images of smaller vehicles or automotive.

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Files

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