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LeX-Wealth Logo (A Fresh Expat Financial Advice Logo)
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This customer received 152 logo designs from 90 designers. They chose this logo design from ds | designstructure as the winning design.
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€190
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152 designs
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90 designers
Logo Design Brief
I like the idea of Word Mark and Combo Mark style logos (think Facebook and Blackberry) and would like different options so I can compare. My company name is a play on words and an abbreviation of Liberty Expatriate Wealth (LeX-Wealth). Its about liberating expats by helping them with their financial planning while living abroad. I also like hidden messages like FedEx which has an intersting concept with the arrow inside the logo, or Amazon with the arrow from A>Z. I considdered the X being something to ephasise in some way, a triangle, an hour glass or something... food for thought.
Target Market(s)
My ideal target market is: 30-60, Western, Male or Female, Salary of €75,000+, Working in Banking, Tech, Pharma, Automotive
Industry/Entity Type
Financial Service
Logo Text
LeX-Wealth
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- In the description
I want it to be clean, fresh, modern, smart
For the colour, think of the colour of the sky when the sun has set and there is the purple/blue with a hint of orange in the sky. I have attached a photo of which the colour theme of my company will be based on. I will send a bigger photo over the coming days.
For the font style I'm open to suggestions
