• US$610

• 61 designs

• 10 designers

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Web Design Brief

Mortgage company needs a WordPress site designed and developed using Theme Fusion's Avada framework. Existing site is IkonMortgage.com.

Goals of website:
1) Attract new leads for Home loans (first-time home buyers, people moving to Dallas, and people re-financing their homes.
2) Attract and recruit new Loan Officers.

LOAN PRODUCTS OFFERED
Conventional
Jumbo
VA
FHA
USDA
Refinance
Construction Loans - not a main product. Don't like to do these.
Remodel

Target Market(s)

Middle to upper income families in the Dallas area.

Industry/Entity Type

Mortgage Brokerage

Coding

Coded - Design and coding required

Number of Pages Required

2 page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use one of the Avada theme from Theme Fusion for development
  https://avada.theme-fusion.com/
  
  Client is focused on higher-end clientele and likes the use of the color gold.
  
  NAVIGATION
  Home Loans
  Mortgage Resources
  About Us
  Contact Us
  
  Site must also look good on mobile phones and tablets. Avada theme has breakpoints already developed so should make that easier.

Nice to have

• Client likes the designs of these sites:
  https://valor.bank/home-loans (this one was talked about as her favorite)
  https://thetuttlegroup.com/
  https://www.veteransunited.com/
  
  - Overall wants the site to be clean with lots of white space
  
  Wants to keep the imagery focused on the families and people buying the home.
  
  Also likes the focus on giving back to the community from the example site provided. Ikon gives to "Pro's for Paws"
  
  Things that can be featured on the home page:
  * Hero image on top
  * Best of D, Forbes Market Leader award. Forbes 100 Mortgage Market Leader 2020
  * 3 Most recent blog posts
  * Video from current homepage
  * Get started form: Name, Email, Phone. Submit button
  * Footer area can have navigation, contact info, and awards sections
  
  some possible Avada templates to choose from:
  https://avada.theme-fusion.com/charity/
  https://avada.theme-fusion.com/cryptocurrency/
  https://avada.theme-fusion.com/freelancer/
  https://avada.theme-fusion.com/finance/
  https://avada.theme-fusion.com/financial-advisor/
  https://avada.theme-fusion.com/university/
  https://avada.theme-fusion.com/marketing-consultant/

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