Web and Logo Design for eCommerce site

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This customer received 100 web designs from 7 designers. They chose this web design from OM as the winning design.
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Web Design Brief
We're launching a sister brand and require a full design for the site.
The site must have an established feel and appeal to corporate and institutional buyers.
Updates
Just a note about the wireframe design:
Added Tuesday, January 28, 2014
Worth noting is that it's specifically geared towards LARGE BUYERS. For example, a police force buying 200 headlamps and 85 pairs of gloves. So they'll register + sign in and then add a bunch of items to a RFQ.
Added Wednesday, January 29, 2014
Target Market(s)
We will be selling outdoor gear to the military, law enforcement, fire and rescue and first responders.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We require:
- Logo (vector based)
Site:
- template page
* main site template, re-skinned version of our current site
* horizontal drop-down menu
- product listings page
* thumbnail view of products
- product details page
* including elements such as product image, color/size selector, descriptions and specs (again, based loosely on our current website)
- account management page
* illustrating basic data entry styles for text box, buttons, grid, etc.
The site needs to be given a responsive design, so 2 versions of each design should be presented for desktop + mobile views.
Additional funds are available if the designer is able to fully implement the designs into a responsive framework such as bootstrap.
Nice to have
- Clean, professional design similar to:
http://military.outdoorresearch.com/gov/accessories/gloves.html
http://leaf.arcteryx.com/ProductFind.aspx?language=EN&category=Hardshell&subcat=Waterproof_Jackets