• C$250

• 111 designs

• 47 designers

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Logo Design Brief

We are launching a new company Let's Go Fitness which is an online fitness community for people of all abilities. You can find us at www.letsgo.fit We provide online fitness classes and personal training. We have a unique target market which is people who have intellectual or developmental disabilities. We provide primarily weight lifting, but are extending to yoga, dance, barre, pilates and other fitness classes as required by our clients.

We will have additional design work as our company grows and are interested in finding a designer that is interested in our mission and understands our target market.

The key pillars of our service are :
- fun,
- friends, and
- fitness.

At this time, we need a company logo which will be used on our website, in digital marketing and on t-shirts. We are also rolling out a fitness app, and will need an app icon. The icon could(should) be a part of the logo or could be a standalone. We're open to both concepts. Additional design details can be found at https://virtuagym.zendesk.com/hc/en-us/articles/360019957154

*** The app icon portion of the design is extremely important.

We are looking for a logo that is:

- Simple
- Clear
- Playful
- Friendly
- Bold

The logo should include the words (Let's Go Fitness), but should also have a version with just "Let's Go" which will be used in some marketing.

Blue is our primary colour. See details below for our current shade of blue, however we're open to other shades of blue and other potential accent colours.

RGB 0 146 188
HEX/HTML 0092BC
CMYK 100 0 11 6

Ideally we find that one SIMPLE icon (e.g., Nike swoosh) that people in our target market will associate with all of Let's Go Fitness solutions. Read the brief carefully. We want something unique. We will invest heavily to push this design to our target market around the world. This is your opportunity to create a design that will be known world wide!

Target Market(s)

Parent and legal guardians of people with intellectual and developmental disabilities. People with intellectual and developmental disabilities. People with any challenges disabilities that do not fit into the standard fitness market (e.g., elderly, disabled)

Industry/Entity Type

Fitness

Logo Text

Let's Go Fitness

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Memorable Icon that can be used as an app icon on apple and android app store.

Nice to have

• Ability to break out the logo into different versions based on "Let's Go" and "Let's Go Fitness". Some T-shirts and marketing messages may fit better with Let's Go Fitness logo and some with just "Let's Go". We want something that can accommodate both versions.