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Eye-grabbing water bottle design
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This customer received 97 packaging designs from 22 designers. They chose this packaging design from kourosh as the winning design.
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€170
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97 designs
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22 designers
Packaging Design Brief
Dears,
We are a new table water manufacturer and we want a new design for our 1.5L water bottle. The brand name is "Iceberg" and the bottle will be transparent. The label will be encircling the bottle and will be made of foil - 70mm wide and 290mm long.
I. Requirements
The bottle:
1) has to be 302.7mm in height
2) has to have a diameter in the body of about 93mm with its respective narrowing near the neck.
3) there has to be something like a narrowing (in the shape of a ring) in the middle part of the bottle (for ergenomic purposes) so it is easier for people to hold it.
4) we want it to have edges/bumps, because we are using a pre-form with smaller weight. This "roughness" is necessary so that the bottle is stronger and more resistent to pressure. In other words, we do not want a bottle flat and smooth like silk.
5) also, since our brand is "Iceberg", we want some of those bumps/edges/curves to be in the shape of an iceberg.
6) you can use curves, arcs, angles - whatever you think it is going to make the bottle perfect.
7) the purpose of the design is to grab the eye, so customers in the retail shops stretch their hand to grab our bottle, not the one of the competitors which is right next to ours on the shelf.
8) the design has to communicate freshness, pureness and sweet taste (like the iceberg itself). Most important of all - it has to be visually salient and simple at the same time, and be able to build brand awareness.
9) anything else you can think of which will make customers choose our water when making their purchasing decisions (:
P.S. The quality and taste of our water is very good, so the design has to also match our quality
Updates
Hello all creative people,
1. Please, read carefully the project's brief so you understand exactly what are our needs.
2. Please, submit ONLY ONE deisgn of a BOTTLE, NOT of a LABEL. We are looking for a bottle design.
Thank you very much and keep up the good work!
Best Regards,
Added Saturday, November 28, 2020
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Target Market(s)
Our target includes all customers from all income-levels segment.
Industry/Entity Type
Water Company
Requirements
Must have
- to be visually salient, elegant and simple at the same time.
Please see project description for more details
Nice to have
- Please see project description for more details