• A$200

• 54 designs

• 16 designers

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Graphic Design Brief

Create an ad for a competition to appear within a supplier catalogue. Refer to attached WORD document brief for all information including art direction & copy. Other attachments including logo and prize image. HOWEVER here is the info as per WORD document

THE BRIEF.
• Design an advertisement to appear within a supplier catalogue.
• The size of the add is 200W x 253.5D
• The add is for Ryco Air Filters. Ryco make air filters for vehicles.
• Refer to https://www.rycofilters.com.au/ to see info on Ryco brand and to identify key brand colours.

• Ryco are running a competition giving away a Volkwagon Polo Car.
• There are two cars to be won
• The ad needs to appeal primarily to Men who work in a car workshop.
• Its to leverage of the Ryco Red colour and be impactful
• The add is show the Car as the hero picture and contain all below copy excluding points highlighted in yellow which are for design direction only.
• Note that 2 x images of the car are attached. These are the only two images we can find of the 2021 Volkswagen Polo 70TSI Trendline (Pure White) 7 speed DSG. Use pic which has the best resolution OR feel free to try and find a better image online but ensure any other image is the correct car specification.
• Also a few different variations of the Ryco logo attached. Use the one which best suits your design
• Create two options of the same design. One using the headline ‘Rev up with Ryco’ and one without.

REV UP WITH RYCO
WIN
A VOLKSWAGON POLO

2 TO BE WON!
< SHOW ‘2 TO BE WON’ AS A STARBURST OR SIMILAR STANDOUT NEAR HEADLINE>



Simply spend $300 or more on any participating Ryco Filter
to suit European vehicle applications for your chance to WIN!
PLUS
Receive one entry additional entry for every $50 spent over $300



Entry open to Australian residents aged 18 years or over who are existing Repco Trade customer’s only (resellers excluded). Starts 8am AEDST 01/02/21 & ends 17.30pm AEDST 31/03/21. Major Prize Draw: Prime Accounting & Consulting, 5/109 Whitehorse Road, Blackburn, Vic 3130 at 3:00PM AEST on 14/04/21. Winners published on 16/04/21 at www.winwithryco.com. Major Prize: (2 to be won). A Volkswagen Polo 70TSI Trendline (Pure White) 7 speed DSG valued at $22,980AUD inc GST. Includes 1-year registration, stamp duty and dealer delivery charges. Insurance, options, petrol and all other ancillary costs are the responsibility of the winner. Total Prize Pool value is $45,980AUD. Promoter: RYCO GROUP PTY LIMITED
(ABN 13 004 237 727), 29 Taras Avenue, Altona North VIC 3025 Australia. See www.winwithryco.com for full Terms and Conditions and full list of participating Ryco Filters. Permits: NSW Authority No: TP/XXX; ACT Permit No: TP20/XXX; SA Permit No: T20/XXX.

Target Market(s)

refer to WORD document for info

Industry/Entity Type

Automotive

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• refer to WORD document for info

Nice to have

• refer to WORD document for info

Should not have

• refer to WORD document for info

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Files

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