• C$150

• 35 designs

• 18 designers

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Logo Design Brief

We are looking for innovative logo design (symbol) to create an inspiring logo that will disrupt the food delivery tech startup world. This logo should represent inclusion, mom and pop restaurants, to inspire collective response, to band together and support community focused restaurants who are underrepresented and often not supported. This App is about the local restaurant industry, so to be about tradition, inclusion and grassroots. This logo will be used predominately in social media branding, App store, website etc.

Target Market(s)

Los Angeles, US marketplace. Those that currently use Apps like DoorDash, Caviar, Postmates and UberEats...we are targeting those that order food but now want to order with intention focused on local restaurants to support mom and pop restaurants and culturally diverse restaurants often founded by BIPOC, women and immigrants to the US.

Logo Text

Pepperpot, Eat with Intention...

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Logo styles of interest

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Font styles to use

Other font styles liked:

• retro font

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Diversity, inclusion, speak to homegrown, local feel with a global appeal. Represent food in some way as it is about restaurants. Something that bands people together. This company is about disrupting the current food ordering/delivery that currently does not support the local homegrown mom and pop restaurant. Logo just for pepperpot by itself as it will be an App icon. Tagline in some designs but not needed in every one, must have the ability to have the symbol with or without it.

Nice to have

• Uniqueness, a symbol that can be congruent with the name Pepperpot...

Should not have

• Corporate feel, must be used in Digital so largescale logo not needed.

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Files

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