• C$120

• 56 designs

• 20 designers

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Logo Design Brief

COVID-19 has caused concerns for those who need help for daily living. Many traditionally consider moving to a senior long-term care (LTC) facility. However, the high infection rates at senior care facilities have caused families to increasingly consider staying at home with homecare. We have a package of services to enable people to stay at home independently with assistance from comprehensive services ranging from personal care, meal planning and preparation, housekeeping, medication assistance, social activities, accompaniment and transportation for shopping and doctor visits, etc., to house maintenance, snow removal, landscaping, etc. We plan to trademark the name "At Home Long-Term Care" and a logo that says "@HomeLTC". "LTC" may not be obvious to the public that it means long-term care. Therefore, the logo should depict the concept.
Note that the Home Depot has a similar @Home concept but for a totally different business. Please make sure we're not confused with Home Depot.

The design needs to follow the attached brand guide.

Target Market(s)

Children of seniors citizens who need help for activities of daily living. Usually top 5% economically to afford private-pay homecare. Tend to be 50-70 years of age with elderly parents or spouse with poor health.

Industry/Entity Type

Home Health Care

Logo Text

@HomeLTC

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Logo styles of interest

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Font styles to use

Other font styles liked:

• OpenSans

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear indication that it offers help at home.

Nice to have

• Depict joy, peace of mind for the buyer and project confidence, compassion, and competency for the service provider.

Should not have

• It should not be too solemn but it also should not be too "cartoonish".

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