Kickass billboard for motorway

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This customer received 38 billboard designs from 17 designers. They chose this billboard design from Luniere Designs as the winning design.
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Billboard Design Brief
We buy broken vans - clue is in the name.
We have a 45ft billboard we're looking to design constructed from an old trailer we own (so we can be as creative as possible).
We provide a van buying service, being one of the only companies in the UK with the facilities to recover faulty, damaged and broken vans - from small car derived vans to large trucks and lorries.
ur niche in the market is different to car buying services, as buying and selling cars is often an emotionally driven process, whereas people often see and treat vans purely as a tool. There are alternatives to a car, public transport etc, but not to a work van - so people go out straight away and replace them immediately, often leaving the old broken van to sit on their drive or in their unit.
Looking to start building a brand asset bank.
Feel free to check out our website to get a feel for what we do:
Webuybrokenvans.co.uk
Target Market(s)
Van owners/drivers & fleet managers
Industry/Entity Type
Automotive
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye-catching - very eye-catching.
We want to advertise the fact we collect vehicles for free.
We pay instantly upon arrival.
Our phone number 0121 285 9859
Our website www.webuybrokenvans.co.uk
Nice to have
- 3d elements - we have the ability to get 3d props for the billboard including damaged vans etc.