• US$110

• 36 designs

• 24 designers

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Logo Design Brief

We want this logo to play off the double meaning of "Oklahoma Rocks!" as both celebratory (as in "We're great - we ROCK!") and visually tied to our organization (perhaps actual or graphic rocks or a front end loader full of rocks) - a statewide advocate for the aggregates industry. Aggregates are the sand, rock, and gravel that is the beginning point of all roads and bridges, as well the foundation, walls, and glass of your house or office. We want to playfully but tastefully appeal to those who may not have considered what "aggregates" are (which is just about everyone!) "Rocks" are the most notable element we use. This logo would be used for ballcaps, mouse pads, coffee cups, and/or other such items to be given to legislators and others. We hope to create a desirable yearly change that echoes the "Rocks" theme - themes such as "Rocklahoma", "Rock on Oklahoma," etc. This is the first year we have done this, so this design will hopefully set the tone, and perhaps spawn a relationship between us! Clear, fun, and something everyone would like to have are some of our hopes. Our new organization logo is uploaded and will likely be part of the products we use your logo on - small on the back of a cap or a small, lower-right ID of a mousepad where your logo covers it or perhaps just the iconic "circle". We leave this to your design talents. Our official FONTS are Trade Gothic LT Std for most writing and Verb Black for headlines or larger words. If you do not use these, please make sure your logo is compatible with them. Also, I have included the HEX # for our official Brown, Gray, and Blue colors below. Please apply the same rule as the fonts – if you don’t use these colors make sure yours are highly complementary.

Target Market(s)

Giveaway to Legislators and those in the industry

Logo Text

Oklahoma Rocks

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Trade Gothic LT Std and Verb Black

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Official colors (either use of highly compliment):
  Brown #8C6F4C
  Gray #6F7272
  Blue #162C4B
  Official fonts: Regular - Trade Gothic LT Std, Headline - Verb Black

Nice to have

• We sometimes us the icon (circle) alone. Feel free to play with that OR NOT. You are the designer, just wanted to make you aware we have done that some.

Should not have

• Designer choice within parameters provided

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Files

Download all files - 0.2 MB