Formline Group 2020 Logo Design

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This customer received 128 logo designs from 72 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
We are looking for designers to help us create a new Formline Group logo.
We are a regional-based construction, office fitout and design company from Tamworth, NSW.
With over 25 years of experience transforming workspaces across NSW, we have excellent brand awareness and reputation for exceptional design and craftsmanship.
Target Market(s)
SME, Commercial Landlords, Investors & Developers, Government Departments
Logo Text
Formline Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A connection to the old logo and the history of the brand
Cool colour palette
Nice to have
- We would like to see a logo that takes the company into the future.
Should not have
- Meta references to construction (ie hammers, etc)