• A$210

• 35 designs

• 26 designers

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Logo Design Brief

Logo design for a new motorcycle accessories business called 'Tyre Halo'.
The product is a dirt bike tyre changing stand which has a ring at the top for the wheel to sit on (the ring is the 'Halo').

Tyre changing is a dirt bike rider's least favourite job. Many will pay to have a shop do it. The Tyre Halo is a clean, simple, new design that makes tyre changing easy.

My target market is dirt bike riders - not necessarily top level riders, but all levels. Primarily male, 18 - 50 years old, in Australia initially then global, mostly USA and Europe.

Adjectives that describe my brand:
Tough - riding dirtbikes is hard. Riding gear is hot and sweaty. It's either dusty or muddy. You are pelted with rocks. Broken bones happen. Losing skin is common.

Clean - the product design is simple and clean, in laser cut, powder coated steel.

Innovative - the design is different and new.

Logo Text

Tyre Halo