• US$200

• 41 designs

• 13 designers

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Label Design Brief

We are a food co. committed to making vegan food more accessible to people who want to eat healthier. Our first line of product is vegan Alfredo sauce.

We have 3 flavors:
- Garlic
- Pesto
- Lemony Artichoke

The current project is the design for the first flavor: garlic. However, we would like a template that would translate well to other flavors, so they look like a family of products.

These will be in standard 16 oz jars. The whole label will be approx 6cm x 24cm, but the front visual space is approx 6cm x 10cm. The rest will be nutritional labeling and copy about the company.

We also need a stamp or font- based logo that says Flourish Foods Co. (or lower case: flourish foods co.), the name of the company.

The picture (attached) of Vegan Queso is the closest to what we are going for. Because the sauce is creamy white, a colorful background with off-white font will be best.

We currently have a website, although we are doing a brand over-haul (hence, this posting) www.flourishfoodco.com. If the designer is a good fit, we have several more projects, in line.

Other brands we love: Whole Foods, Hampton Creek Foods, Juice Served Here.

The final brand should communicate hip, natural and health.

And personally, I love design that is clever and somehow makes me smile.

Target Market(s)

Vegans, vegetarians, and people with common food allergies - all ages.
Young, hip families.

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Copy:
  Vegan Alfredo or Vegan Alfredo Sauce
  Garlic
  Flourish Foods or Flourish Foods Co
  16 oz
  
  

Nice to have

• May include copy:
  Gluten-Free Soy-Free Nut-Free
  
  

Should not have

• Neon colors

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Files

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