• US$200

• 64 designs

• 42 designers

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Logo Design Brief

Onward Accounting is a new startup that handles bookkeeping and operational efficiency for new and small businesses, focusing on the personal relationship with the client.

We want to focus on businessses that have a personal mission beyond just profits.

The logo should be fresh and convey friendliness, optimism (looking "onward"), and professionalism.

We like color gradients, such as in the Patagonia logo. (We are NOT looking to recreate that logo, though!)

Our primary color scheme is attached to this brief--we'd like to use these colors.

We like the idea of a "rising" or "setting" sun--mockup attached--inside a stylized "O", however we welcome your own ideas.

Not sure if we want a stylized TEXT logo or an ICON that can be used as a standalone alongside text if necessary.

Fonts for the website include "Playfair Display SC" for call-outs and "Josefin Sans" for blocks of text. The logo DOES NOT need to use these fonts, but should be complimentary.

Target Market(s)

Small businesses and solopreneurs

Logo Text

Onward Accounting

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Color Palette included
  
  

Nice to have

• Logos included below served as inspiration. Like the whole "national park" vibe,but don't need it to be quite that way.

Should not have

• Direct copies of logos included.

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Files

Download all files - 4.1 MB