• US$150

• 55 designs

• 28 designers

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Logo Design Brief

I need a design for my personal (health/fitness) training business called "Fit Lyfe." I work with everyday people aiming to improve their health (physically/mentally), reconstructing their life-habits, and unlocking their true potential. I would like the design to be Black (primary)/Red (secondary).....OR Black (primary)/White(secondary).
I'd like the final design to relay the "power to overcome."

I think I want the "F" and the "L" of "Fit Lyfe" to stand out more than the rest of the word. The design can be somewhat edgy, but bold/motivational to the eye. Open to other ideas though!

Someone created this logo about a month back (attached file below), but it just doesn't do it for me. I think the barbell to the right of the text is too plain and looks like something that was created off Paint on windows '98.
The "F" & "L" stand out, but that's about it.... the remaining font of the words don't match the first letters either.

I want this to be something that I can place on shirts/merchandise too :)

Target Market(s)

-Male & female
-All ages
-anyone looking to Improve their quality of life through fitness

Industry/Entity Type

Personal Trainer

Logo Text

Fit Lyfe

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Black + Red
  OR
  Black + White

Nice to have

• The "F" & "L" of FitLyfe to stand out more than the rest. They can be merged together or apart. Making sure that it has that edgy (but easy to read) motivational look.
  
  (updated...)
  I'm liking the designs so far that place the "F" & "L" together in some sort of a shape (box, triangle, etc) with some sort of emblem through or in it (weight, fitness oriented shape, etc)

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Files