• US$150

• 73 designs

• 23 designers

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Packaging Design Brief

We are a wholesale fruit distributing company and we have to create our own blackberry packaging design. We are trying to build a brand around the name "Berrylicious". Once we have this label, we will also want to design a blueberry label and an avocado box (opportunity for growth here!). These blackberries are from Mexico, and will be mainly exported to the USA. They will ultimately end up on supermarket shelves in the produce section, so consumers need to find the label attractive! Go crazy, let's see what you can come up with!

Target Market(s)

USA supermarket customers

Industry/Entity Type

Agribusiness

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) Must include the word (our brand): Berrylicious by Terra Exports (the Terra Exports portion must use the font/color as seen in our attached logo).
  2) Must include the sentence: Packed by Alfin Berries S. de R.L. de C.V.
  3) Must include: Product of Mexico/Producto de Mexico
  4) Must include: Blackberries/Mora
  5) Must include: A picture of the barcode as seen in the photos (with numbers).
  6) Must include: Net Weight/Peso Neto 6 oz 170 g
  7) Must include: www.terraexports.com
  8) Must include: sales@terraexports.com
  9) Must include: Terra Exports name & logo (see attached files)

Nice to have

• 1) File #3 (Dreamland Berries label) is a good example of what we're looking for, except what we need at this time is for Blackberries.
  2) It would be nice that instead of a square or a circle, the label is in the shape of a cloud.
  3) We are trying to build a brand around the word "Berrylicious", please accentuate it with a cool font/color/etc.

Should not have

• It should not have an oversized label that covers most of the clamshell and blackberries inside the packaging.

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Files

Download all files - 0.8 MB