Sports team uniform business needs logo update/apparel business

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This customer received 137 logo designs from 63 designers. They chose this logo design from Mahe Studio as the winning design.
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Logo Design Brief
WE need a new updated logo design for the companys 50th anniversary. The logo needs to be modern with different colors and it needs to incorporate a pinch of the old logo but not much. we want a completely new modern design that tells customers what we do.
Target Market(s)
High Schools and travel sports teams. Also, big events for t-shirts, local businesses, hotels, restaurants, high school athletic directors
Logo Text
BALL AND SHOE APPAREL
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- modern design, must tell customer what we do from looking at the design. must have carolina blue,charcoal and pittsburg pirate yellow for colors
Nice to have
- i would like to be compact and unique
Should not have
- old font or old title