• A$150

• 103 designs

• 55 designers

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Logo Design Brief

I am opening a cafe and I need a simple logo designed to go on business cards, t-shirts, stamped onto coffee cups and takeaway boxes and of course social media. In Australian slang, smoko means to take a quick break from work, perhaps get a coffee and a snack, or smoke a cigarette.
The cafe will serve coffee and drinks, fancy toasted sandwiches, poke salad bowls, snacks and a few Mexican inspired items including burritos and quesadillas. During these tricky covid times, i´m not 100% certain of the direction that the food will go. The next 6 months will be pretty quiet I imagine so i´ll be experimenting a bit with the menu. For this reason I am leaning towards a logo with no food reference. However, I don´t mind the inclusion of a keep cup or some kind of drink. The cafe is located close to China town in the Sydney CBD.

Target Market(s)

I am targeting local workers and students, also residents from nearby residential towers and guests from nearby hotels

Logo Text

1) smoko and 2) coffee and eats (uppercase or lowercase-your choice)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a circle/round shape

Nice to have

• Although not essential, I like the idea of a cockatoo (Australian parrot bird) as part of the logo, a couple of the examples in the images folder have birds on them. Use that as a reference if you want to add the cockatoo to your design.

Should not have

• too much detail, the logo at about 5x5cm needs to be stamped onto coffee cups and cardboard boxes

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Files

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