• US$300

• 116 designs

• 53 designers

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Logo Design Brief

We are a Texas-based company presenting competitive and non-competitive festivals for bands, choirs, and orchestras in elementary, middle, and high schools, both public and private. The majority of our traditional spring festivals were canceled in 2020 because of the pandemic. We have created a new festival to answer the unique needs of school performing groups who are dealing with the restrictions of Covid-19 on live performance and teaching both face-to-face and via distance learning. Our goal is to provide a replacement event that features recorded live performances and/or virtual performances which will be evaluated and recognized with a performance level award.

We need to create a unique event logo appealing to our audience of band, choir, and orchestra directors and their students. This logo will be used for electronic and website promotion as well as on acrylic trophies awarded to the participants. It is intended for this logo to become the model to re-design all the other festival logos with common branding elements so customer readily identify the festivals with our company at a quick glance (for example, all future logos can be re-designed with the blue star/red stripes element).

Required elements:
• Color scheme to match existing company branding elements
• Company branding maintained (ie. the use of the blue star with red stripes- see Bayou City Classic Festival logo at: www.amclass.com/festivals)
• Virtual recording element referenced in content of design (see attached mock ups)
• Design related to music rather than a general event
• Primary wording: Share the Music! (MUST BE IN THE LOGO)
• Secondary wording: A Virtual Festival for Bands, Choirs, and Orchestras (Preferred, but not mandatory based on spacing needs)
• Circular design for compatibility with existing festival logos (see company website)

A visit to www.amclass.com/festivals will provide a view of past logos. Only the Bayou City Classic incorporates the blue star logo, and none have the company name. For this new logo, we would like to see some design options with the full logo or the words "American Classic" (in the font of the logo)- this is not mandatory. Some additional design concepts and the company logo are attached.

Target Market(s)

High School Music Teachers (Bands, Choirs, Orchestras)

Logo Text

Share the Music! (main emphasis) • A Virtual Festival for Bands, Choirs & Orchestras (secondary emphasis)

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Files

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