• US$340

• 30 designs

• 14 designers

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Packaging Design Brief

The frozen food category is growing, but the seafood frozen food aisle still needs an image overhaul. We have a high-quality product and we want an amazing package design to stand out as Modern, Honest, Happy, Healthy Prime Shrimp. Prime Shrimp offers a consistent superior quality shrimp. Sustainably farmed, no antibiotics ever, and responsibly sourced from Latin America (Ecuador), only from the world’s most advanced farms with the highest International Certifications. Prime Shrimp is peeled and packed in the U.S.A. After decades of experience in the global seafood industry and years of research and development, we built our state-of-the-art facility to bring automation and precision to every step of farmed shrimp processing.

Target Market(s)

We are targeting people that look for a great product in terms of flavor and texture. Customers that look for a product that is convenient, consistent, and healthy. Customers that look for brands that are transparent with their product and processes. Customers that want high-quality seafood at the reach of their hands, anytime.

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please read Brief.
  Given the constraint we might have because of the freezers, it is essential to consider a high-impact clean design, with excellent legibility font size and coloring. The bag should communicate all our benefits from behind the glass. We want to show the real product, and there should be a window to clearly see what is inside the bag (I.Q.F. shrimp).
  We want to use high-impact colors to stand compared to other products from the category (lots of white, blue, pink) and emphasize the brand.

Nice to have

• Strong, modern, clean fonts

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Files

Download all files - 1.8 MB