Willowbrook - is a branded new build and land development project

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This customer received 248 logo designs from 95 designers. They chose this logo design from airborne as the winning design.
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Logo Design Brief
Land Development site needs a logo design that evokes aspirational quality. We will be using this in both print and digital products (website, online and print brochure, video, facebook, instagram etc) and is the 2nd development of this type (first branding linked - https://lilybrook.com.au/) As it is by the same development company we would like to keep the entwined OO, in the lillybrook logo, to provide a subtle link to the previous project and start to build an umbrella brand for the development company. I would like to see designs in an Australiana muted palate that will match nature photos and subtle external facades and interiors. It should feel attractive, approachable and inviting.
Target Market(s)
Investment Property buyers in Australia
Industry/Entity Type
Real Estate Development
Logo Text
Willowbrook or Willowbrook Estate
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- as described above is the starting point for a full brand campaign and needs to be able to translate to all mediums
Nice to have
- warm, inviting australiana palate that has broad appeal
Should appeal to male and female investors
Should not have
- primary colours