University Landing Page Refresh

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Web Design Brief

I need a desktop and mobile refresh of this page:
https://www.usa.edu/college-of-rehabilitative-sciences/occupational-therapy/

The goal of this page it to encourage prospective students visiting the page to request more information via our lead form.

The current website places the emphasis on WHAT Occupational Therapy actually is- meanwhile WHY a student should select our university appears secondary and not well presented. I want to flip this around.

I want to make it easier for a student to select their program of interest:
1. MOT
2. MOT Flex
3. OTD
4. OTD Flex
5. PPOTD
to ultimately request information about that program.

Please note, I do not have the authority to change the header, sub-header- or footer - so all designs should make us of the existing headers while still optimizing the information architecture to improve navigation.

The copy, colors and font must remain the same as the original design.

I have attached a folder containing user personas as well as several approved photos / logos that can be used for the new design.

Target Market(s)

Students considering a Masters or Doctoral degree in Occupational Therapy. Mostly Women, aged 23-33 with a strong interest in helping either children, elderly people or under-served communities

Number of Pages Required

2 page


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • One desktop version and one mobile version.

Files
Download all files - 27.1 MB
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adl
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driving sim
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amputee ot
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beach trax
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cicp
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cicp image
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beach trax 1
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facilities 1
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Leadership
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grad 3
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grad 1
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grad 2
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OT faculty
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group grads
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group grads 1
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ot peds 1
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ot with child
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ot peds
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OT User Personas
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ot peds 2
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ppe collage
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student 1
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student 2
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student 3
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usa san marcos
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usahs b corp
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usahs covid
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usahs dallas
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USAHS logo rectangle
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usahs logo square white
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usahs miami
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usahs saint augustine
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ppe covid 1
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virtual learning 1
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virtual learning
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USAHS-Austin
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ppe covid
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ot peds 3
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ppe covid 2
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