University Landing Page Refresh
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This customer received 24 web designs from 4 designers. They chose this web design from WebPixel as the winning design.
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Web Design Brief
I need a desktop and mobile refresh of this page:
https://www.usa.edu/college-of-rehabilitative-sciences/occupational-therapy/
The goal of this page it to encourage prospective students visiting the page to request more information via our lead form.
The current website places the emphasis on WHAT Occupational Therapy actually is- meanwhile WHY a student should select our university appears secondary and not well presented. I want to flip this around.
I want to make it easier for a student to select their program of interest:
1. MOT
2. MOT Flex
3. OTD
4. OTD Flex
5. PPOTD
to ultimately request information about that program.
Please note, I do not have the authority to change the header, sub-header- or footer - so all designs should make us of the existing headers while still optimizing the information architecture to improve navigation.
The copy, colors and font must remain the same as the original design.
I have attached a folder containing user personas as well as several approved photos / logos that can be used for the new design.
Target Market(s)
Students considering a Masters or Doctoral degree in Occupational Therapy. Mostly Women, aged 23-33 with a strong interest in helping either children, elderly people or under-served communities
Number of Pages Required
2 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- One desktop version and one mobile version.