Redesign of the logo of an association

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Logo Design Brief
We wish to redesign the logo of a French association named "Association de Valloires". This association from the north of France was created in 1922. The association is divided into 5 poles:
- The head office
- The cultural and hotel activities pole
- The home help service
- The children's home
- The therapeutic, educational and pedagogical institutes
The association's emblem is the pear because historically, pears were picked to be transformed into alcohol.
Here are the imperatives for the new logo:
- A symbolical drawing of a pear must be used
- The name of the association must appear: "Association de Valloires"
- The style / design must be modern, current, according to up-to-date trends
- Take into account that in the future the logo will be declined / used for the 5 poles mentioned above. We will add to the logo the name of the pole + a different color
- The typography and the colors are free. However, do pay attention that they must be linked to the social features of the association
In attachment you will find the current logo, and some styles of pears that we quite like. But we are open to new design!
To your creations!
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We want to redesign the logo of a French association called “Association de Valloires”. This association in the north of France was created in 1922. The association is structured around 5 poles:
- Headquarters
- The cultural and hotel activity center
- Home help and maintenance service
- The children's house
- Therapeutic, educational and pedagogical institutes
The association's emblem is the pear because historically pears were picked to be transformed into alcohol.
Here are the requirements for the new logo:
- The pear symbol / design must be included
- The name of the association must appear: "Association de Valloires"
- The style must be modern, current
- Take into account that the logo will be used in the future for the 5 poles mentioned above. We will add the name of the pole + a different color to the logo.
- The typography and the colors are free. Be careful, however, that they are in accordance with the social character of the association.
Attached you will find the current logo, as well as a pear style that we quite like but we are open for style!
To your creations!
Target Market(s)
Institutional
Logo Text
Association de Valloires
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.