Robot KL100 Poster Design
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This customer received 24 graphic designs from 7 designers. They chose this graphic design from Alessandro Serrago as the winning design.
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Graphic Design Brief
Hello, we request a design for the construction of an advertising poster (sizes: e 60x40 e 140x60 ) in italian for a new product: "ROBOT TIRAFILI KL 100 / T : CAVI, FIBRE OTTICHE"
The product will be aimed at technicians in the electrical systems sector.
The message of the billboard must focus on ease of use and the savings of a worker for that type of operation.
It was thought of drawing a busty girl, dressed as an electrician with shorts, tank top, helmet and boots, who lowers herself to insert the wire puller into the wall. (picture of the wire puller is available in the uploads)
The design must be created specifically for this campaign.
The first phrase will be : "Se ci riesco io da sola la puoi fare anche tu con il robot KL 100/T"
The second phrase in the poster will be: "Il robot KL 100/t permette ad un solo elettricista di tirare cavi, e fili elettrici nelle condutture predisposte per: abitazioni, Hotels, ospedali etc.."
Product Images can be found here: https://robotic-consulting.ch/img/docs/KL-Brochure.pdf
Target Market(s)
electrician
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional design, not too cartoonish
Nice to have
- Realistic girl image