Swirlology Logo for Wine & Beverage Education Company!

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This customer received 197 logo designs from 69 designers. They chose this logo design from Grapi as the winning design.
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Logo Design Brief
Logo for my wine & beverage/liquor education concept. Swirlology is a fun and sophisticated way to learn about wine/liquor and alcoholic beverages. I lean to something more modern than traditional. I am thinking a black, dark pink, green (somewhat bright). I want to convey an element of 'liquor' and not just wine. The colors i mentioned are more like a drink called 'a cosmopolitan' and that is what i"m leaning towards but am open to other colors if you have an idea. A martini glass and a wine glass together somehow might be cool. Also some element of science would be cool because of the 'ology' part of the name. I don't care for the 'scholar cap' as I had that in my previous logo and don't want to have the 'education' part conveyed in the logo other than in the name.
Target Market(s)
Wine /liquor drinkers, people who want to learn about alcohol and mixed drinks
Logo Text
'Swirlology' and then 'wine & beverage education' or just 'beverage education'
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word 'Swirlology' it can be broken into 'swirl' and 'ology' if needed. The 's' does not have to be capitalized. I want you to be creative. I like the idea of it lot looking to long or too wide as that is difficult to use the logo on social media. If it is a long logo it would be good to have an element that can be separated out as a symbol for social media.
Nice to have
- some type of icon or graphic that gives an idea that it involved beverages wine/liquor but doesn't seem like it is only for wine. Martini glass looking like a cosmopolitan is where i"m leaning but I'm open to other ideas. Or using the 'S' as a liquid symbol in some way. Maybe with an olive pick coming out or something? Or a wine glass and martini glass or some way to show Wine and Liquor together.
Maybe another cool element would be some liquid in-motion in a glass or something and maybe a few bubbles for the science aspect.
Should not have
- I don't want it to look like it is ONLY for wine so that may restrict it somewhat