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Insect-based foods company needs bright, eye catching pouch design for its Pure Cricket Powder
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This customer received 158 packaging designs from 39 designers. They chose this packaging design from Shaan 8 as the winning design.
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£250
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158 designs
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39 designers
Packaging Design Brief
We are a UK based cricket farm called Instar Farming (www.instarfarming.com) and have a retail brand called 'Bugvita' (www.bugvita.com). Our main product is 'Pure Cricket Powder' which we already sell wholesale, through the Bugvita website and on Amazon UK. At the moment we have designed our own labels which we stick on stand up pouches. This does not look very professional and is very time consuming to do. We are looking to have our pouches custom printed instead and want a new, bold design. We want a design that is bright, colourful, and eye-catching. Our packaging needs to stand out and make the statement - 'this is not an ordinary protein powder'. A few key points:
1. The pouches measure 130mm*225mm
2. We want to keep our existing 'Bugvita' logo
3. We need a design for the front and back. Please use our existing text for the basis of the back of the pack but change it as you see fit.
4. We would like the Union Jack flag to show prominently. Ours is the only cricket powder on the market which is made in the UK and we want to make a big deal about this.
5. The packaging needs to grab peoples attention on the shelf and also on the Amazon search results page.
6. We intend to use the style of the packaging to re-design our website to match it. This means the theme of the packaging needs to translate well to the overall look of the website.
Target Market(s)
Younger people looking for exiting new protein powder which is sustainable and healthy. Would like to appeal to both men and women.
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
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Traditional
Modern
Personable
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Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. The pouches measure 130mm*225mm
2. We want to keep our existing 'Bugvita' logo
3. We need a design for the front and back.
4. We would like the Union Jack flag to show somewhere on the packaging. Ours is the only cricket powder on the market which is made in the UK and we want to make a big deal about this.
5. The packaging needs to grab peoples attention on the shelf and also on the Amazon search results page.
6. We intend to use the style of the packaging to re-design our website to match it. This means the theme of the packaging needs to translate well to the overall look of the website.
