• US$300

• 142 designs

• 52 designers

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Logo Design Brief

Overview/Background of the Business & Services
Align Infrastructure upgrades and manages infrastructure for essential services.
For example, we’ll purchase and manage new chillers, boilers, escalators, elevators, pumps... for customers and we charge for these services based on usage. Infrastructure as a service allows customers to upgrade these vital assets without having to purchase them. It’s a collaborative and cooperative form of outsourcing or public private partnership (P2).

We save customers money by reducing their consumption of electricity and water. Align also makes their facilities safer and more sustainable. Finally, we reduce greenhouse gases and water consumption. So, in addition to saving money we’re very much a ESG/Impact driven business (though our customer currently thinks more about the money.

I tend to favor blues, greens and black.

Target Market(s)

Municipalities (cities, counties, states), universities, school systems, hospitals, prison systems, airports, ports.

Contact Information for Business Card

I prefer clean, crisp, sharp. We "sell" to governors, mayors, heads of universities and school systems so the card must look non-promotional and anything but sleezy.

Logo Text

Align or Align Infrastructure

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It would be nice to have something, perhaps on the back side of a card, that shows a customers infrastructure assets being managed via the cloud. If you look at various depictions of smart cities you'll see what I mean.

Nice to have

• I would like to see elevators, escalators, chillers, boilers...inside of city or campus being managed via the cloud.

Should not have

• We are selling at the highest levels of goverment...So, we can't appear promotional. This is a sophisticated and interactive sales pitch. The customer must see us as a very competitent long term collobarative and cooperative partner in helping them efficiently manage their infrastructure.