• A$120

• 73 designs

• 38 designers

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Logo Design Brief

We need a logo design for a new business, based in Melbourne but servicing global markets. Our business is called GroUp - as in growing up. We help businesses, CEOs, Directors and senior marketers grow their business. Our services include marketing and brand consultancy, lead and demand generation, account-based marketing frameworks and advertising. Our main target audience is startups and scale-ups - mainly in tech and fashion. We would like to see designs that are simple yet bold and impactful. We want to appeal to entrepreneurs and young CEOs and marketing teams that are casual and work in fast-paced environments.
We want the logo to communicate fast growth.

We would like to experiment with an alphabet logo - So letter G. See examples of letter logos here: https://www.logaster.com/blog/letter-styles-in-alphabet-logo/

See logo mockup we created. If we can make this bold, impactful, simple and memorable then that would be amazing.
Attached are some proposed colours - brand colours have not been finalised.

Target Market(s)

- Young entrepreneurs, CEOs and marketing managers at tech and fashion start ups
- they are not corporate. They are agile, early adopters, want fast results and have a creative go getter type of personality

Industry/Entity Type

Digital Marketing

Logo Text

g

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Letter g
  - Signify growth
  - Designs for white and dark backgrounds
  - use of the primary color
  - simple, memorable and bold

Nice to have

• - a design that looks nice scaled up or in small thumbnail images
  - 2 variation one with just letter g and one with letter g plus business name "GroUp"

Should not have

• - Detailed or over engineered graphics

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Files

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