Preview- logo design project for digital production tools
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This customer received 59 logo designs from 26 designers. They chose this logo design from S P A C E as the winning design.
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Logo Design Brief
I'm looking for a pair of logo's for two closely linked digital products we are building. 1) Preview - tools - video production tools for museums and art galleries to produce professional quality video of artworks quickly and easily. 2) 'Preview' showcase - a digital exhibition platform that enables organisations to make and publish video based exhibitions for viewers and customers to watch , search , share.
The two logo's should be distinct but there should be a common style or element to emphasise the links between them.
Target Market(s)
Art galleries, auction houses and museum's
Logo Text
Preview
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name and an element to show which of the two products it is the production tools or the showcase. The design of the product is simple and elegant so apple styling is a god reference.. it must look classy and expensive.
Nice to have
- some reference to art or cultural heritage
Should not have
- Cartoonish elements