• A$400

• 129 designs

• 53 designers

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Logo Design Brief

We are seeking a new logo for a sub brand that we are creating called Rate Tracker. our other brand is mymf.com.au. We would like a similar feel to the colour scheme.

We are a friendly, casual yet professional finance company with a tech focus and a futuristic approach to our processes and customer experience.

We were going with something based around the "Captain America" style shield, providing protection, and as a familiar shield, this could be used for our advertisements where we will use a character base loosely on a captain america style superhero.

We would like it to be

- Clean
- Basic
- see attached colour palette
- We are open to different combinations of colours

The shield will represent ongoing protection being provided to our customers from banks charging them too much for their loans. A safe brand with safe colours and inviting language will be used on our website.

We have attached some concepts around the style of shield we would like, and then from there we would like to incorporate "Rate Tracker" the name in some forms of the logo, but the idea in the future once the brand is established, we would use the shield as the solo company logo. For now, we will need to use the word Rate Tracker somewhere.

We will be using this shield in a cartoon/animation promotional video as it will be held by Rate Tracker man.

See the wire frame for our website to get a feel for the brand.

https://6iht8.draftium.site/

Target Market(s)

Millennials, investors, property owners, young professionals

Industry/Entity Type

Financial Service

Logo Text

Rate Tracker

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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