Life Planning Solutions an SPFG Company Re-brand

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This customer received 184 logo designs from 63 designers. They chose this logo design from angelonyamu as the winning design.
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- Bundled Project 2
Logo Design Brief
Due to a recent business merger, we are needing to update a dated, low quality logo with one that is more visually appealing and capable of multi-use. We would like a horizontal and vertical version of the chosen logo, and need something that contains a clever mix of warm and cool color tones.
Please note that the "Shirley Flick Certified Financial Planner" language in the uploaded file SHOULD NOT be included in drafts for this project.
Target Market(s)
Professional working and successfully retired individuals ranging from 45-70 years of age.
Industry/Entity Type
Financial Planning
Contact Information for Business Card
Jason Brotsky
Advisor
Life Planning Solutions
1618 Main St.
Great Bend, KS 67530
(620) 793-9999
jason@lifeplanningnow.com
www.lifeplanningnow.com
Logo Text
Life Planning Solutions an SPFG Company
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A modernized version of the tree in the uploaded file, easy to read text, and a creative use of both cool and warm color tones. In addition, we would like the portion of the logo text reading "an SPFG Company" to look like it belongs with the logo, but to be more subdued that the "Life Planning Solutions" portion of the logo text.
Nice to have
- It would be nice if the tree and/or portions of the text in the logo were creatively combined. In addition, it would be nice if the tree graphic somehow relayed new leaf growth in addition to existing leaf growth.
Should not have
- We were prefer to not have any graphs or arrows incorporated into the logo, and would prefer not to have any graphic references to money in the logo.
Files
Payments
Total
US$150
Project Deadline
11 Aug 2020 00:19:10 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner
- offering US$49 stationery design to winner