paddle sport brand needs new logo

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This customer received 110 logo designs from 52 designers. They chose this logo design from kkopi as the winning design.
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Logo Design Brief
we are a company that sell clothing and accessories for canoe racing, (kayak, outrigging, whitewater, SUP.) We require a logo that is a little bit cheeky, that conveys the fun we all have racing canoes as fast as possible. there are elements of pacific island culture in outrigger racing that I would like to see reflected with a little tribal styling in the design. Our company name Pilusi is an acronym for "Paddle it like you stole it" I would like the word Pilusi to become the logo,( maybe incorporating paddle shapes in place of the letters i and L )
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Target Market(s)
canoe racing enthusiasts
Logo Text
Pilusi. Paddle gear. Paddle it like you stole it!
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.