• US$200

• 89 designs

• 51 designers

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Logo Design Brief

We have a logo with a bear and a leaf and have been using this on our products and it is working well, If you check out our website (www.bradfordbear.com), you will see on the "our hard ciders" page that we have been varying the colour of the leaf with the particular cider flavor. The home page of the website shows how we use the logo in a rectangle on the can. We have attached that artwork.

We would like to add some more art work in the rectangle specifically for the packaging of a cider we are making that contains honey. The words should still just say Bradford Bear but I would like to feature some honey bees or a creative linkage to honey in it. We probably don't want to alter the bear too much (although you can change its head position and colors). It is already a known logo. So it is important that we stay with the bear and leaf for branding purposes.

Please focus on the area, inside the red rectangle on the enclosed artwork. The rest is just there for your reference. It will be important to ensure that the logo does not look too similar to the others on our website on our products page, as we want it to be distinct and creative but true to the original art.

Logo Text

Bradford Bear

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Requirements

Must have

• The original artwork has been uploaded and you will see in that the word "BEAR" is smaller than what we are using today if you look at the can label. We wish to continue to use the larger bear font size as is on the full package label. The font is Sedona Bold.

Nice to have

• Thank you for working on our project. You can see Honey Bear on our ciders page on the web site.

Should not have

• No aggressive bears or references to stinging etc.

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Files

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