• A$90

• 206 designs

• 105 designers

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Logo Design Brief

I need a new logo and branding to go with refurbishing the premises after 20 years of practice with many loyal patients, and also appeal to new patients. We are a boutique-style, bespoke dental practice catering to the mid-range clientele, with a focus on very high levels of customer service, unequalled professional ethics, and the highest quality treatments.

The premises are designed with a feeling of warmth, with carpets and timber in the reception area, warm lighting, original artworks on the walls, similar to the lobby of a boutique hotel. This is a deliberate shift away from the stark, marketing-inspired, clinical feel of modern medical practices.

I would like to see in the final design a RETRO mid-century modern theme, using VW Kombi-inspired colours, and linen-style texture to create warmth (see attached inspiration textiles). The logo needs to translate in monochrome for desktop black & white printing of receipts and instruction pamphlets (use different levels of grey and/or different linen textures). It also need to translate to window-frosting film to be used on windows. I like the idea of overlapping of two shapes to create a third shape/colour (see attached Cesar and Jamila design).

I would like to use the Tom-Dixon-style "fossil egg" shapes, as well as the Ludvik Volak-style "tulip leaf" shape, both mid-century influences. I like the organic feel of the "fossil eggs", together with the structure of the radiused-curves of the "tulip leaf".

Logo Text

Subiaco Dental Practice

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No teeth references please!!

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Files

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