Logo for Millwork (i.e. woodworking) company

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This customer received 135 logo designs from 77 designers. They chose this logo design from logo_me as the winning design.
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We are looking for a logo design for LS Displays, a millwork company that has been family owned since 2003. The company builds commercial display structures and cabinets using a multitude of materials.
While we are largely a company that does woodworking, with our logo we are looking for something that shies away from the typical woodworking iconography. This will be used across all branding materials so we’d like it to be able to translate from business cards to large signage.
We’d like something understated, modern and clean. Below is an example of our current logo, but this is just to be used as a reference and not needed as a foundation for your creation.
We’d prefer to use at most two colors (not counting black or white accents if necessary) and will need it to have enough definition that it can be switched to a b/w iteration for certain materials. We do not have a preference if the words are all capitalized or a mix of upper and lower case and would like to use a sans serif font.
This logo will determine the direction of branding redesign but for a little more information about the company the website is lsdisplaysinc.com. ** Please do not submit the same logo as multiple submissions, we’d love to get as much variation as possible.
Target Market(s)
General Contractors
Logo Text
LS Displays
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.