• €110

• 13 designs

• 9 designers

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Graphic Design Brief

The international organization is leading a project in the field of "circular economy" and "ocean plastic". The cycle of plastic and the different ways after the end of the life cycle should be presented in a clear, simple and emotionally appealing way. The icon chosen for communication is a yellow plastic duck, which is accompanied on its way from production to the end (as a recycled product, burned or as waste in the ocean). It may have less text than the example. The duck should be a "personality" - and the graphics should still look professional. The individual points in the value chain should be supplemented with a very short description - no long texts.

Target Market(s)

Entrepreneurs and those interested in sustainability

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The duck must be integrated.
  The cycle after the "waste" event must be clearly visible as a cycle.
  The various stages of the life cycle should be visible and displayed with clearly and easily recognizable icons.

Nice to have

• The duck should have a likeable character.
  The graphics should be perceived as positive and appealing.

Should not have

• No pictures of suffering and dead animals, polluted seas, dirty sky.

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Files

Download all files - 4.2 MB