Create a logo for a new brand with a fun, unique product targeted to mom's and daughters
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This customer received 231 logo designs from 104 designers. They chose this logo design from GBDESIGN as the winning design.
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Logo Design Brief
What is the product? The patent-pending braided hair towel is a microfiber hair towel with a unique braid design meant to mimic a braided hair style in the color of their favorite princesses.
What is the background of the product? The braided hair towel was created by a father of four daughters… all with long this hair. Year after year of using bath towels and tradition turban towels led to idea to add some fun to bath time.
Where would the product be used? After shower or bath, at the pool, at the beach, at home, on vacation
Brand voice is casual and fun.
Logo will be used on…
• Website
• Product labels
• Product packaging
Updates
Low design quality
Target Market(s)
Purchased by parents (primarily moms) and worn by daughters.
Industry/Entity Type
Retail
Logo Text
Hairacter
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • Emphasize brand name (logotype/wordmark, any icon is minimal, possibly integrated into font)
• Playful
• Emphasizes brand name
• Family oriented
• Dependable
• One or two colors
• Scalable (readable at all sizes)
Should not have
- • Not a monogram
• Not an emblem, badge
• Not a mascot
• Not an abstract mark without wordmark
• Not trendy (ie. vintage/retro)
• Not hard to read
• Wordmark is not all uppercase
• No gradient color