Setting the new standard for laundry services & products
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This customer received 165 logo designs from 62 designers. They chose this logo design from Mabopane as the winning design.
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Logo Design Brief
We need a logo for a new laundry services and products company. We are not the traditional dark and dingy laundromat that people hate going to. We define the modern laundry experience -- whether you are doing it your self or leaving it to us to do
Most people dread doing laundry. And leaving your home to do it can be an even more miserable experience.
Whether it is the hours spent doing multiple loads in their home laundry machine that is stuck in a closet or out in the garage - or the time spent in dated, dingy, dark and cramped spaces of traditional laundromats or shared laundry rooms filled with antiquated machines that eat their clothes.
The Laundry Genius has built the ‘modern laundromat experience’ so that when you come to our stores and work with our people you will get cleaner laundry, done faster with less hassle because we have:
- Smarter, faster washers and dryers
- Great people (laundry geniuses) who are always there to help
- A better experience built on exciting customer amenities and awesome store design
Target Market(s)
Female, 25-50, likely median income or below, working blue collar/service job.
Industry/Entity Type
Laundromat
Logo Text
Laundry Genius
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- see document
Nice to have
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Should not have
- see document