Setting the new standard for laundry services & products

Winner
Contest winning design

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This customer received 165 logo designs from 62 designers. They chose this logo design from Mabopane as the winning design.

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Logo Design Brief

We need a logo for a new laundry services and products company. We are not the traditional dark and dingy laundromat that people hate going to. We define the modern laundry experience -- whether you are doing it your self or leaving it to us to do

Most people dread doing laundry. And leaving your home to do it can be an even more miserable experience.
Whether it is the hours spent doing multiple loads in their home laundry machine that is stuck in a closet or out in the garage - or the time spent in dated, dingy, dark and cramped spaces of traditional laundromats or shared laundry rooms filled with antiquated machines that eat their clothes.
The Laundry Genius has built the ‘modern laundromat experience’ so that when you come to our stores and work with our people you will get cleaner laundry, done faster with less hassle because we have:
- Smarter, faster washers and dryers
- Great people (laundry geniuses) who are always there to help
- A better experience built on exciting customer amenities and awesome store design

Target Market(s)

Female, 25-50, likely median income or below, working blue collar/service job.

Industry/Entity Type

Laundromat

Logo Text

Laundry Genius


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

33a6d7
2ba3d4
fbee3f
9bcb3c
ec1f27
0455a3

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • see document
Nice to have
  • see document
Should not have
  • see document

Files
PDF
The Laundry Genius Logo Design Brief
Friday, June 19, 2020
Payments
1st place
US$150
2nd place
US$100
3rd place
US$100
Participation payments x 3
US$30
Total
US$440

Project Deadline
26 Jun 2020 17:25:08 UTC
Language

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