Handlettered Style Logo for Blog & Apparel Brand
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This customer received 94 logo designs from 57 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
This logo is for my existing blog brand, and soon to be apparel and drinkware brand (with the same name): The Fighting Irish Martins (or even "Fighting Irish Martins" and dropping "The" if that makes more sense for the design)
Our following keeps growing and we are now expanding into offering printed giftware, mugs and apparel all handmade by me. 20% of all profits to fund scholarships for Canadian children with cerebral palsy to access private physiotherapy/occupational therapy programs, as therapies for CP are very limited in Canada, and the excellent private options that exist are out of financial reach for most families. My goal is to give away $1,000 a month after our first year, and more after that! :)
The name for my brand came from my sons: twin boys who were born prematurely and with several health conditions. The odds were stacked against them from birth onward... Our last name is Martin, and we're Irish, so the name "The Fighting Irish Martins" stuck. My twins continue to fight to thrive every day and have surpassed doctors' expectations in certain areas.
I use my platform to educate others about childhood disability and the lack of support in the public health system for special needs children (where I live), as well as show that our family life doesn't look all that different from a "typical" family: kids are kids, whether they have disabilities or not, and we love to get out and explore the world too (after COVID).
I would like the design to have a handlettered style to it and to have a 4 leaf clover/shamrock incorporated somehow. I am open to colour or black and white. I want the logo to communicate family, fun and strength.
The logo will be used on my website, social media, online shop pages mostly, with limited print use, if any. www.thefightingirishmartins.com
I have attached my current logo for reference, as well as a few items from my upcoming shop to get a sense for the style I like.
Thank you for your time!
Target Market(s)
Mainly 25-50 females in Canada, the US and UK, typically moms
Industry/Entity Type
Apparel Store
Logo Text
The Fighting Irish Martins
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A 4 leaf clover/shamrock design
Should not have
- Anything focused too much on the "fight" aspect like a boxing reference or anything "violent" referenced.