Innovative real estate agency undergoing a full re-brand to refresh and reinvigorate our look.
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This customer received 156 logo designs from 85 designers. They chose this logo design from IMilenovic as the winning design.
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We are well established real estate agency (specialising in residential sales and property management) moving away from a big name franchise; re-branding and renaming ourselves, and we are looking for exciting fresh new look. We need a vibrant new logo to capture our new and existing client's attention. Our new name is "Matter property" and we are looking for new logo designs incorporating the following colours; white and charcoal with highlights of fresh green and soft pink. The final design should incorporate the essence of the word "matter" as we feel this encompasses what we are about, "our clients matter", " Matter property...its everything" (as matter makes up everything around us). The English noun ultimately comes from Latin māteria (also māteriēs ) “timber, wood for building, the woody part of a tree (as opposed to the root or bark).” Māteria is a derivative of māter “mother, source, origin of (material and abstract) things.” The idea being we are solid, reliable and caring, but also offer growth and fresh ideas.
Target Market(s)
Age bracket approx 25 to 55 years old; looking to buy, sell or rent a home, or looking for a great property management team
Industry/Entity Type
Real Estate
Logo Text
Matter Property
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- grey or white font with opposite colour choice as background with fresh green and light pink elements to incorporate caring and vibrant aspects of our appeal.
Should not have
- no acronyms of name