• US$150

• 387 designs

• 116 designers

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Logo Design Brief

- We need a logo design for a new company based in Southern California called Living Forward Fitness.

- We offer a client-centered, habit-based approach to help clients lose fat, gain strength, and improve their health. We help clients achieve results coaching them in the areas of fitness, nutrition, recovery, sleep, mindset, confidence, body image, and lifestyle.

- We would like to see designs that use the color blue.

- The final design should evoke a feeling of trust and prestige while communicating health. We would like a design we can use in all our communication methods/media and in any print materials.

Target Market(s)

White collar Men and Women (mostly women though) age 35-55 who want to lose weight, move better, and feel more confident. They are health conscious and invest in their future through taking care of their health and fitness.

Logo Text

Living Forward Fitness

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Crisp, clean, and more towards the professional and upscale/high-end look and feel.
  - Badge/Symbol/Icon that includes the letters LF or LFF.
  - The color blue.
  - The final design should evoke a feeling of trust, prestige, and quality while communicating health and fitness.
  

Nice to have

• Here are some examples of logos we like from other health and fitness companies.
  https://www.precisionnutrition.com/
  https://www.girlsgonestrong.com/
  https://strengthmatters.com/
  https://www.achievefitnessboston.com/
  https://www.theptdc.com/

Should not have

• Cliche symbols like weights, people, plants, food (Please avoid using these).