Build a logo for our Daiquiri Business called SLUSHHH

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This customer received 145 logo designs from 80 designers. They chose this logo design from Edge Creative as the winning design.
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Logo Design Brief
We are a physical storefront that will be selling Daiquiris to go. We want to have a cool, trendy vibe. Needs to be legible, nothing cheesy. It doesn't need to be dramatic but just think: Trendy, Cool, badass, "what is that cool looking place?". Basically a candy shop for adults
we want the Main name to be "SLUSHHH", but then we want the tag line below to say"Daiquiris to go".
we don't have any set colors yet. but not too many colors would be great. but we want bright.
Target Market(s)
young adults that drink, happy hour,
Logo Text
SLUSHHH
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Big SLUSHHH, and smaller tagline "Daiquiris to go"
Nice to have
- we were going to have a character as a mascot, and it was going to be a cartoon penguin that's too cool to live in texas. he's a world traveler but he always needs his daiquiri drinks. maybe he wears shades or a monocle.. His name is DAX. You can add that in somehow that doesn't take over the initial wording logo.
Should not have
- cheesy drinks as icon