Help a 40 year old traditional store go online
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This customer received 255 logo designs from 126 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
Tooltech is a retail store that sells power tools and industrial equipment. We sell our products to construction, mining and engineering companies. Our company was founded in 1980.
After 40 years of traditional business, mainly selling from our shop, we are going online. We will be launching our e-commerce store this year. As part of our 40 year anniversary, we want to make our new logo look more modern and relevant to the new generation.
We are looking for a modern logo that emphasises our 40 year history.
Target Market(s)
Gender : Male
Age : 25 – 55
Career Type : An electrician, plumber, builder or contractor.
They like to work with there hands like the DIY enthusiast
Logo Text
Tooltech
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our primary colour is Maroon. RGB code : (R 202, G 32, B 38).
Must have a slightly vintage / retro feel
Nice to have
- If you can include the angle grinder in the design you can, but it is not essential.
If you can include the words : "Since 1980"
Should not have
- Remove the circle that is in the current logo. (See design brief document attached)
Remove the arrow that is in the logo. (See design brief document attached)
Should not have more that two colours