• US$300

• 255 designs

• 126 designers

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Logo Design Brief

Tooltech is a retail store that sells power tools and industrial equipment. We sell our products to construction, mining and engineering companies. Our company was founded in 1980.

After 40 years of traditional business, mainly selling from our shop, we are going online. We will be launching our e-commerce store this year. As part of our 40 year anniversary, we want to make our new logo look more modern and relevant to the new generation.

We are looking for a modern logo that emphasises our 40 year history.

Target Market(s)

Gender : Male
Age : 25 – 55
Career Type : An electrician, plumber, builder or contractor.
They like to work with there hands like the DIY enthusiast

Logo Text

Tooltech

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our primary colour is Maroon. RGB code : (R 202, G 32, B 38).
  Must have a slightly vintage / retro feel

Nice to have

• If you can include the angle grinder in the design you can, but it is not essential.
  If you can include the words : "Since 1980"

Should not have

• Remove the circle that is in the current logo. (See design brief document attached)
  Remove the arrow that is in the logo. (See design brief document attached)
  Should not have more that two colours

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Files

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