The Midland Social and Leisure Club

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This customer received 99 logo designs from 49 designers. They chose this logo design from simple mind as the winning design.
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Logo Design Brief
We created a backyard oasis (above ground pool, colorful throw pillows, fire pit, that kinda stuff) which we cheekily named The Midland Social and Leisure Club. While it ain't posh we want the logo to look very refined. Think like you're designing for a luxury resort. We'd like a logo to put on plastic cups and t-shirts in a single color so just a gray scale design is all we need.
Target Market(s)
Our friends
Logo Text
The Midland Social and Leisure Club, Est. 2020 | Members Only
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Correct spelling. Established may be abbreviated "Est" or written out.
Nice to have
- And that part should be a tag to the club name, not as prominent as the name itself. In spoken form we'll shorten it to "The Midland" so we'd like that more prominent than the Leisure and Social Club part of the name. A vertical line does not have to be used to separate Est. 2020 from Members Only.