• A$100

• 13 designs

• 4 designers

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Graphic Design Brief

We are launching our brand new business, The Ag Shack, to over 5,000 Australian Farmers. We will be supplying novel Animal Husbandry Products. Which means we wont be swamped with thousands of products.

This is a small family owned and operated business. We are fun and friendly which is reflected in our logo.

Initially we have a limited product range and will supply Castration Devices, called Callicrate Banders, to Australian Cattle and Sheep Farmers. We want to emphasise we are the new Australian Distributor.

I have personally been selling and servicing these Callicrate Banders in Australia for more than 13 years. The products were first launched in 1995.

So as part of launching The Ag Shack business and most importantly generating business, we want to promote the 25 year anniversary of the launch of the Callicrate Banders in Australia.

To celebrate 25 years we are searching for the owner of the oldest bander in Australia and offer PRIZES to be WON!!!

Not only do we want to find the oldest bander but as part of building a database we are offering 25 chances to WIN by celebrating every year!!! This means we will do a draw for each each year. That means all owners of a bander are in with a chance to win. This is so that we can attract as many farmers to register their device with The Ag Shack so that we can then market to them and sell them loops.

To enter, we simply need the farmer to register their Bander Device (SMART Bander, PRO Bander or WEE Bander) by taking a photo of the device, enter the serial number from the device, address, email and mobile. FYI....The most sold device type is the SMART Bander.

We are thinking of a simple and clean 2 sided DL Card that can be individually addressed as a postage card itself. That means that we wont require envelopes. If there is a recommendation to review this then we would be open to suggestions.

We would like to utilise QR code or similar feature that allows the farmer to easily register for the competition by scanning it with their smart phone.

By registering their device with The Ag Shack the client instantly receives FREE Lifetime Technical Support.

Our Website Address > www.theagshack.com.au

You can also see more information about Callicrate Banders at www.callicratebanders.com

We want a document that the farmer will be compelled to enter the competition IMMEDIATELY because it is easy to do so.

Target Market(s)

Australian Farmers - Cattle & Shepp

Industry/Entity Type

Agriculture

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Font styles to use

Other font styles liked:

• Calibrib and Big_Bottom_Typeface_Normal

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• > QR Code to Register - Name, Email, Serial Number, Photo of Device, Mobile
  > Simple and Easy to Read

Nice to have

• Image of all devices available. I imagine that it will be tight for space...therefore because the most banders sold in Australia have been the SMART Bander then we may have to settle for just having an image of that one.

Should not have

• > Too many words

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Files

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