• S$190

• 47 designs

• 17 designers

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Mascot Design Brief

Fox in the barn is a fun, healthy nutrition company for children. We make healthy food that kids love.
The ethos is clean, fun, sustainable, practical. Like a XXI century Nestle ;)

We are looking for a visual identity (Logo + graphic style for packaging).
- Logo
- Primary and secondary font
- Graphic style (add graphic context to the logo, as if it was placed on a cereal box or some other confectionary). For inspirations, some of the first products will be 1) oat cookies; drink chocolate mix with dates; 3) cereal bars with apples and raspberries. You may add some of those graphics to illustrate your concept.

Ask away if there are any questions!


The logo needs to work well online and in packaging, ideally presenting a character that can be used in brand stories with different expressions and postures.

Look at the fox in the Gruffalo for inspiration: https://youtu.be/HyuO9_ehJVE
What I like about this fox is that is a little tired and overly expressive.

and this brand
https://www.micheletaugustin.us/collections/cookie-squares/products/bags-15-cookie-squares-3-flavor-variety

And think of hand drawn lines. I have been slow to provide examples as the mascot should have character and be memorable. Make something fun and artistic, something unconventional. It does not have to be like the ones above. We want to see your point of view.

Target Market(s)

Parents with kids 1-5yo; mainly female; health conscious

Logo Text

fox in the barn

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo
  Sample graphics to be used as part of the packaging
  Primary and secondary font

Nice to have

• Example of a package
  Example of the applications of the character in various expressions, postures that can be used across all media

Should not have

• Mood board