• €110

• 113 designs

• 35 designers

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Logo Design Brief

** UPDATED BRIEF **

I am looking for a new logo for my Swing.School dance school.

** What do I have? **

Well, the whole idea of the logo is already done and can be found in the attached file - I will have two or three required parts of the logo:
1) Graphical part - dancing couple (sight from the above), which silhouettes remind of "S" letter;
2) "Swing.School" text part.
3) **Optional** motto "Yeah, it IS cool!" (not in the attached file, but can be added if it's suitable)

Plus, I have three quite pale colors (+ white if needed as separator):
1) Blue - #6Fb3b8;
2) Orange - #f9a66c;
3) Pink - #f17a7e.

** What do I need? **

I need a great work from a designer who will use the 3 colors mentioned above (no gradients or color changes, please) and will draw with his/her hands a new graphical part of the couple dancing silhouettes, which will remind a "S" letter if you look at it, but not so obviously like it is now (it must be more the dance and dancers and the action than just the simple letter). The new graphical part should look modern, professional, active, scaleable (no very small details, please), hand-drawn or quite abstract, quite minimalistic. Basically, we just want the same logo, but not such a beginners-made trash as it is in the attached file (it is just a sample).

You can work (if you like) with the text font in the 2nd text part and add 3rd part (the motto), but the main thing I'm looking for is the graphical part - a great hand-drawn, active, dynamic, scaleable logo.

You can work on proportions - change the background figure or erase it totally, colors order, whatever is needed until the logo still objectifies two dancing humans in the "S"-looking posing and in the colors.

Approximate examples of the logo styles I'd prefer (but they are commonly just abstract geometrical figures and without silhouttes in them - it's just an example of the logo style I'd like you to use): https://d3h2k7ug3o5pb3.cloudfront.net/image/2020-03-20/b8e2e6a0-6a4f-11ea-a913-2f0af3f842f4.jpg
https://static2.bigstockphoto.com/3/5/3/large2/353586824.jpg
https://99designs-blog.imgix.net/blog/wp-content/uploads/2018/01/attachment_89420433-e1515509100163.png
https://thumbs.dreamstime.com/t/vector-set-abstract-wavy-logo-spa-salon-nature-icons-isolated-identity-floral-organic-logos-eco-dynamic-shapes-171297644.jpg
https://graphicriver.img.customer.envatousercontent.com/files/68948984/preview.png
https://images.all-free-download.com/images/graphiclarge/animals_logo_templates_modern_colored_abstract_decor_6846124.jpg
https://media.istockphoto.com/vectors/modern-strong-dynamic-tech-logo-template-abstract-propeller-three-vector-id1150024574

Target Market(s)

Intelligent and active, 20-45 yo

Industry/Entity Type

Dance Studio

Contact Information for Business Card

Some basical text for dance school - mainly contact details and motto - we will fill it later (if it's PSD or any other format which allows to edit text).

Logo Text

Swing.School (Optional motto - "Yeah, it is cool!")

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Dancing couple reminding "S" letter and three colors used:
  6Fb3b8 for blue, f9a66c for orange, f17a7e for pinkm white for separators/borders (if needed).

Nice to have

• Quite minimalistic, dynamic, abstract, hand-drawn logo

Should not have

• very small details (must be scaleable)

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Files