FUN WITH FIT text but also a design that can stand on its own. Strong, bold, fun. No gym equipment.
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This customer received 159 logo designs from 79 designers. They chose this logo design from Finley Johnson as the winning design.
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Logo Design Brief
The mission of Fun With Fit is to help people around the world find the FUN in fitness. I offer various workouts and provide options for every level. I work to design creative and effective workouts to help people reach their fitness goals. During the pandemic, my focus has been to show my clients how to get a good workout using everyday household items, without all the expensive gym equipment. My motto is to just have FUN and I use the following acronym to convey my message:
F - U - N
Find what works for you.
Use what you have.
Never give up.
I teach various styles of workouts:
Total Body Strength Training, Cardio Dance, Pilates, Barre, and Cardio Kickboxing. I would prefer not to have the logo include gym equipment, like a kettlebell, or focus on just one style of fitness.
One of my future goals is to create an athleisure clothing line. I like bright and fun colors but I do not want the logo to have any particular color scheme attached to it so that I can alter the colors anyway I see fit for the particular piece of apparel I design.
I would like a simple logo that’s easily recognizable. If the brand name is incorporated in the logo, I tend to like strong and bold fonts that can easily be seen. I would like the logo to represent overcoming obstacles since I became a fitness instructor after overcoming a tremendous hardship. Feel free to check out my Instagram account @FunWithFit to see part of the vision I have for my brand.
Thank you so much for your time and consideration.
Target Market(s)
My current target audience on my Instagram account @FunWithFit are women in their 30s to mid 40s looking for guidance for their workout regimen. My demographic will evolve in the future though when I open my own gyms across the U.S. I do not want logo that only looks like a woman or man.
Industry/Entity Type
Fitness
Logo Text
I would like a simple design that can stand alone but also have the FUN WITH FIT text near the design if I choose.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My logo must represent FUN and incorporate fitness. Something that conveys an image of strength and overcoming hardships. It should be simple but still convey a message of strength (like the check mark for Nike, or the mountains for Adidas, or the cougar for Puma). I do not want to replicate these designs but have something of my own that conveys the FUN WITH FIT message of strength and FUN.
Nice to have
- I am open to seeing your creativity and your interpretation of FUN WITH FIT in accordance to my brief.
Should not have
- No dumbbells, kettlebells, or any other gym equipment.